New Delhi: Coca-Cola India has introduced its new summer campaign, ''Splash of rreshness'', for the country's largest-selling cloudy lemon brand Limca, featuring actress Hrishitta Bhatt.
Building on the platform of emotional and physical freshness, the communication has romance at its core. The communication is based on how Limca, with its water like freshness can spark a playful romantic interaction between two strangers.
The latest summer campaign communicates the idea of enjoying light, romantic and playful moments over a bottle of Limca. The strategic initiative leverages the 'water like freshness' of lime 'n' lemoni Limca to appeal towards freshness in an exciting and innovative manner.
''Limca is known for refreshing its consumers both physically and emotionally," says says Srinivas Murthy, director, marketing - flavors, Coca-Cola India."The new Limca 'Splash of freshness' summer campaign takes the magic of 'water-like freshness' to the next level by using 'romance' as a key to emotional rejuvenation.''
The communication revolves around two strangers, a girl (Hrishitta Bhatt) and a boy (Viraf Patel). The commercial starts with Hrishitta Bhatt reading a book in her balcony.
Right opposite her house is Viraf Patel sitting on his bike with a bottle of Limca. With the book in her hands and eyes on Viraf, Hrishitta exchanges flirtatious glances with Viraf.