Lubricant manufacturer, Castrol India has roped in Sachin Tendulkar as its brand ambassador for the next two years.
The ace cricketer will promote Castrol's brands like Castrol Power1, Activ and GTX, and be the face of its cricket initiatives. Castrol had recently tied-up as the official performance partner of the ICC until the end of the ICC Cricket World Cup 2015.
The manufacturer's ambassadors over the years include Cristiano Ronaldo, David Beckham, Rahul Dravid and Adam Gilchrist among others.
Tendulkar endorses close to 14 brands including ITC's Sunfeast, Adidas, Aviva Life Insurance, Royal Bank of Scotland, appliances major Toshiba among others. There are also talks about Coca-Cola signing the batting maestro for the world cup. (See: Tendulkar, Dhoni may face off in PepsiCo, Coke battle)