Euro RSCG to handle creatives for Café Coffee Day's pilot project

23 Apr 2009

1

Café Coffee Day (CCD) is coming out with a pilot project fo which it has mandated Euro RSCG Bangalore to handle the creatives. Café Coffee Day says that if any of the tested products are launched on a national level, then CreativeLand Asia, CCD's agency which handles the creative duties of the coffee chain, would handle the communication.

CCD is olans to test an undisclosed new initiative at a few select outlets, for which Euro RSCG would work on the communication.

The project is pegged at less than a crore of ruppees.

CreativeLand Asia is responsible for the tagline 'A lot can happen over coffee'. Though CCD has not done much of mass media advertising, it has been a success story and is very popular amongst youngsters.

Café Coffee Day is a division of India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd.

Business History Videos

History of hovercraft Part 3...

Today I shall talk a bit more about the military plans for ...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of hovercraft Part 2...

In this episode of our history of hovercraft, we shall exam...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Hovercraft Part 1...

If you’ve been a James Bond movie fan, you may recall seein...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Trams in India | ...

The video I am presenting to you is based on a script writt...

By Aniket Gupta | Presenter: Sheetal Gaikwad

view more