Mumbai: Blaupunkt, one of the market leaders in the 'in-car' entertainment segment has announced a new retail strategy in India. From now on the Blaupunkt Brand Shop located in Bandra, Mumbai will display and demonstrate the entire range of Blaupunkt products and provide customers with a one-stop shop for all their in-car entertainment requirements.
Blaupankt has launched 20 brand shops across the country through a network of exclusive Blaupunkt distributors with guidance from the company.
The Brand Shop will stock the complete range of Blaupunkt 'in car' entertainment systems such as head units (entry, mid and high end) speakers, amplifiers and other accessories and the complete range of in car entertainment models (DVD players, screens, surround sound systems etc). It will additionally provide for other facilities such as installation by trained technicians. All products sold at the Brand Shop will be sold at the maximum retail price only.
Speaking on the launch of the Blaupunkt Brand Shop, Vedat Gurgeli, general manager, sales and marketing, Blaupunkt, Asia Pacific, said, "India is ready for premium 'in car' entertainment systems. We will introduce the latest and most feature rich car entertainment systems over the coming years. The Brand Shop is a part of our endeavor to enable the Indian customer to experience the marvel of sound through innovative and technologically path breaking products. The Brand Shop will usher in a new era of Blaupunkt retailing in India."
Mumbai is an important market for Blaupunkt. With a consumer profile that typically makes well-informed purchases and prefers to experience the product before their final decision, the Blaupunkt brand shop is a perfect set up for this market. Blaupunkt products are also available throughout Mumbai through an extensive network of premium and authorised dealers. Having experienced the entire range with the special ambience at the Brand shop the customer may then choose to make their purchase there or with any of Blaupunkt's network partners.