Britannia launches new NutriChoice range for diabetics

Britannia Industries has launched NutriChoice diabetic- friendly snack range to meet the nutrition and taste needs of diabetics.

The company has previously launched several innovative products like hi-fibre biscuits and five-grain biscuits under its flagship health brand NutriChoice.

As per IDF Diabetes Atlas 4th edition, India has the second highest number of people with diabetes at 5 crore (50 million) adults. In addition to this, 4 crore (40 million) Indians have impaired glucose tolerance (IGT), which means they are at high-risk of developing type 2 diabetes.

''Diabetes is posing a serious lifestyle challenge needing immediate attention and NutriChoice is committed to building awareness for diabetes prevention and management, and creating expert products than can be included in the lifestyle of a person with diabetes,'' said Vinita Bali, managing director, Britannia Industries Ltd.

Britannia claims that NutriChoice diabetic friendly essentials have zero added sugar, zero cholesterol, zero transfat, extra dietary fibers, and complex carbohydrates. The manufacturer has introduced the range in two variants, oats cookies and ragi cookies in two pack sizes priced at Rs25 and Rs50 respectively.

Along with the launch of the Britannia NutriChoice diabetic-friendly essentials range to coincide with World Diabetes Day on 14 November, Britannia is also undertaking awareness on managing diabetes.