Percept OOH wins Britannia's rural business

Percept OOH has bagged the duties of Britannia's rural business. Bengaluru arm of the agency will execute a retail visibility drive for the brand's newly launched Britannia Cookies in the rural arena.

The brief to the agency was to connect with the retailers and provide long-term visibility solutions for Britannia.

For the campaign, Percept OOH, teaming up with rural retailers, installed tin plates across 22,000 retail outlets, including 'kirana' stores, bakeries and tea stalls.

The visibility drive, which began last month and will continue up to mid-October, is being executed across Andhra Pradesh, Tamil Nadu, Karnataka, Bihar, West Bengal, Orissa, Assam and six North Eastern states.

Percept Out of Home is focusing on the FMCG sector in a big way, in order to expand its presence in the rural markets as a service provider, said Rajesh Amla, business head - rural vertical, Percept Out Of Home.

"The ongoing campaigns of Britannia have further demonstrated our ability to deliver creative and innovative solutions across diverse markets," he adds.

Founded in 2003, Percept Out-of-Home operates three verticals, Percept Outdoor, Percept Retail and Percept Rural to offer 360-degree out-of-home communication solutions.