Britannia Industries has launched its latest campaign for its chocolate biscuit range, Bourbon. Conceptualised by Britannia's AoR McCann Erickson, the campaign aims to focus on the sensual emotions that chocolate as a flavour evokes in a person.
The television ad goes like this: A girl is visiting her boyfriend to watch a movie at his house, when she realises that his friends are over to watch a match instead.
Disappointed, she begins eating a Britannia Bourbon biscuit and suddenly she lets out a moan. Distracted, the boys begin staring at her in astonishment as she lets out more sensual moans. Seeing his friends' sudden interest in his girlfriend, the boyfriend throws out his friends and ends up watching the movie, just like she wanted him to in the first place.
The creative team for the campaign includes Prasoon Joshi, Thomas and Ratish Subramaniam. The film has been directed by Anurag Basu and produced by Red Ice Productions.