ET Now unveils new logo

Times Global Broadcasting Co. Ltd, a wholly-owned subsidiary of Mumbai-based publishing giant Bennett, Coleman & Co. Ltd., unveiled its new logo at The Economic Times awards for corporate excellence, held in the city last week.

Business news channel ET Now will complement the Bennett Coleman's business daily The Economic Times, and comes after the launch of the 24-hour English general news Times Now in 2006.

With the launch of ET Now, Bennett, Coleman & Co is attempting to further strengthen the offering of its business daily's branding in a unique convergence model that sees all verticals of the brand coming together to represent the ultimate authority in business news.

The new channel  will compete with business news broadcaster CNBC-TV18.