labels: textiles, advertising/branding, arvind mills
US Polo Association ties up with Arvind Mills news
11 October 2007
Bangalore: The US Polo Association has signed up a licensing agreement with domestic textile major Arvind Mills Ltd. As part of the agreement, Arvind would design and distribute US Polo branded sportswear and accessories, and would also set up the flagship brand stores in India.

David Cummings, CEO, US Polo Association Brand, said that international expansion is a key strategy for the US Polo Association Brand.

He said that Arvind Brands, which currently manages a number of prominent international brands, has the skill, business acumen, experience and infrastructure to successfully introduce and develop the US Polo Association Brand in retail by establishing the US Polo Association Brand retail stores throughout India.

Sanjay Lalbhai, chairman and managing director of Arvind Mills, said that Arvind Brands is excited and eager work with the US Polo Association, which is the official governing body for the sport of polo in the US since 1890.

Lalbhai said that Arvind is looking forward to offering a line of classic American styling, which captures the true spirit of the sport of polo.

He said that India has been associated with sport of polo for centuries, with the Calcutta Polo Club being the oldest active Polo Club in the world.

With a $1 billion in turnover, the US Polo Association retails men''s, women''s, and children''s sportswear, clothing and accessories such as socks, neckwear, hats and bags, and small leather goods. The brand has 35 standalone retail stores, and a US Polo Association denim store with a network of 60 partners that spans master licensees, direct licensees and sub-licensees.

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US Polo Association ties up with Arvind Mills