Kolkata: The Rs180-crore
premium menswear brand Arrow, part of the Arvind Brands stable, is looking to
expand in the accessories space while strengthening its presence in the south.
the southern part of the country and tier II cities, the brand has chalked out
a growth plans of about 35 per cent annually.
company is mulling the launch of the Arrow range of shoes and watches by next
autumn-winter, and is working on possibilities of being a brand accelerator
brand has been extended to product like ties, wallets, belts, cuff links, socks
Brands is working to strengthen its presence in the southern markets, which are
showing a growth of about 18 per cent, and have an estimated potential to grow
at 35 per cent. This promise is enough for the Arrow to multiply its exclusive
showrooms to 75 from the current 35, and even introduce a range of suits by autumn-winter
is trying to strengthen the brand by including a suit range into its offering
under the formal wear segment, which will be Italian suits ranging from Rs8,000
brand portfolio comprises three sub-brands, Arrow Formal, Arrow Urban (lounge
wear) and Arrow Sports (casual wear). The Arrow women''s wear range, which contributes
around 10 per cent to sales, will not see any expansion into accessories.
contribute 50 per cent to the brand''s sales, with Arrow Sport contributing a 20
to 25 per cent share, and the Urban loungewear adding around 15 per cent.