Audi sponsors Wills Lifestyle India Fashion Week
13 March 2008
New Delhi: German luxury car brand Audi has announced its participation at the Wills Lifestyle India Fashion Week as one of the major partners & sponsors.
The Wills Lifestyle India Fashion Week is scheduled to take place from 12 - 16 March, 2008, at Pragati Maidan in New Delhi.
The main highlight of this event for Audi will be showcasing the Audi A8 W12, the company's flagship luxury sedan, and the Audi TT Coupe, its design icon sports car.
'As a high-end luxury brand, Audi is very famous for having a close connection with style and fashion. Our entire model range, especially the Audi TT Coupe, underlines our extraordinary expertise in design and lifestyle,' said Benoit Tiers, managing director of Audi India.
Wills Lifestyle India Fashion Week is one of Fashion Design Council of India's (FDCI) biggest fashion-trade initiatives, and India's largest B2B fashion event. Participation is expected from as many as 84 designers, both established as well as new, who will display their works over five action-packed days.
The upcoming edition of the Wills Lifestyle India Fashion Week (WIFW) will see the strongest line-up of commercial partners so far. Among the 84 designers slated to display their works at the fashion Week, 10 are budding designers and 15 new entrants.