Taj rebrands two properties
03 January 2009
The Taj Hotels Resorts and Palaces announced yesterday the rebranding of two of its hotels in Kerala.
The two hotels -- Taj Residency, Ernakulam, and Taj Garden Retreat -- will now be known as The Gateway Hotel and The Gateway Hotel Janardhanapuram, Varkala, respectively. The Gateway Hotel brand was launched in September last year.
The Gateway Hotel is a new brand catering to the emerging physchological set up of contemporary travellers. "In our endeavour to offer new experiences to our guests.
The Gateway Hotel will offer an experience that is refreshingly enjoyable, hassle free, consistent and crisp yet courteous," Ajay Misra, senior vice-president, sales and marketing, Indian Hotels company Ltd said.
'The Gateway Hotel' is a pan-India network of upscale hotels and resorts targeted at the modern traveller. With 29 Gateway Hotels (18 operating and 11 under development) already under its fold, the management is targeting 50 operating and signed hotels in the near future.