Idea Cellular has launched a helpline for users to guide mobile subscribers on various aspects and procedures of number portability, prior to the national launch of the service on 20 January, 2011.
The telecom provider has also launched an advertising campaign to apprise users about the helpline, following its earlier campaign that highlighted Idea's service plus points in comparison to other providers.
The dedicated helpline will offer all relevant information on the processes and procedures of availing mobile number portability and porting requests from mobile subscribers who wish to switch to Idea.
''Mobile number portability will empower the 700 million mobile consumers in India to exercise choice,'' said Anupama Ahluwalia, senior vice president, marketing, Idea Cellular.
''We realise that mobile users are awaiting mobile number portability to switch to a network which offers seamless connectivity across the length and breadth of the country, superior customer service, and affordable and relevant products and services.''
Mobile number portability allows subscribers to switch from the existing cellular service provider to any other operator, while retaining their mobile number.
Idea has also launched a microsite, getidea.co.in, for mobile number portability for the digital users.