Pan-India mobile operator, Idea Cellular today launched a new 'Idea candy voucher' in Rajasthan, enabling Idea subscribers to make calls to any mobile or landline network in the state, at affordable rates.
The Idea candy voucher can be availed on both, per minute and per second billing plans.
Idea pre-paid users can make calls to all mobile and landline networks at 30 paise / min on the per minute billing plan, and 1 paisa / 2 sec on the per second plan.
Launched to cater to the customers' need of affordable mobile communication, about 25 lakh Idea subscribers can avail the new the voucher for Rs10.
The voucher can be purchased from any Idea retail outlet across the state of Rajasthan.
Launching the voucher, Sunil Kataria, circle head, Rajasthan, IDEA Cellular, said, ''We believe that this product will drive growth for Idea in the largely under-penetrated market of Rajasthan.''
Part of the Aditya Birla Group, Idea Cellular Ltd is a GSM mobile service operator with over 70 million subscribers nation-wide.