Idea Cellular in collaboration with Radio Mirchi will present an actual demo of its TV campaign: Use Mobile, Save Paper, in Mumbai and Delhi, to drive home the camapign's green theme.
The demonstrations will focus on using the mobile to pay the road tolls and booking movie tickets.
The initiative which will be executed in two phases in Mumbai and Delhi, urges people to use the mobile for everyday activities to help save paper and prevent deforestation.
In Mumbai, there will be a m-ticket demonstration at the Bandra Worli Sea Link in which the first 4,000 people sending an SMS 'Idea sealink' to 58888 will receive a "thank you" SMS, enabling them a free single journey, on the sea link on Thursday, 25 February between 8:00 am to 12:00 noon.
Also, there will be a free movie screening where 200 people who sms 'Idea movie' to 58888 will win free tickets to a screening of Karthik calling Karthik at PVR Cinemas on Thursday, 25th February.
Similarly in Delhi, people need to sms 'Idea Toll' to get a free single journey on the Delhi-Noida flyover on 2nd March, between 8:00 am to 12:00 noon and 'Idea Film' to get fee m- tickets for the screening of 'Karthik calling Karthik' at PVR Cinemas, Saket on Friday, 26 February.