Mumbai: Aditya Birla Group telecom fiirm IDEA Cellular today became the latest to wade into the tariff warby announcing local calls at 40 paisa per minute, and STD and SMS at 50 paisa per minute, to any mobile and landline network from the IDEA network.
The new rates will be applicable for one year, the company said.
To avail the special tariff benefits, existing IDEA prepaid subscribers can recharge with the new tariff voucher priced at Rs47, and validity of one year. New prepaid IDEA subscribers can avail the reduced call rates from the first recharge itself.
"Regular tariff will apply for the first minute of the day. Subsequently, the special call rate of 40 paisa for Local calls and 50 paisa for STD calls will be applicable, the company said in a press statement.
This plan will be available at all retail outlets and My IDEA showrooms in Mumbai.
''With Diwali and Christmas just round the corner, we expect a surge in mobile usage," said Sashi Shankar, chief operating officer, Mumbai, IDEA Cellular, while . announcing the launch of new tariff voucher.
Shankar said, "With the new tariff plan, IDEA subscribers will enjoy the lowest tariff in Mumbai and will be able to make calls with absolute freedom without worrying about time or geography.''
IDEA Cellular launched services in Mumbai, one year back and claims a subscriber base of over a million in Mumbai metro.