labels: Telecom, Brand Dossier, Marketing
IDEA introduces BlackBerry offerings news
04 March 2009

Mumbai: Aditya Birla Group telecom arm, Idea Cellular, a leading GSM operator in India, and Research In Motion (RIM)  today announced the launch of the BlackBerry solution for Idea customers. Idea will offer a broad range of BlackBerry smartphones and services for enterprise and individual customers on its network, nationally.

The BlackBerry solution provides customers with easy wireless access to email, phone, calendar, web and multimedia applications, as well as access to thousands of other mobile business and lifestyle applications.

BlackBerry smartphones will now be available from Idea stores, leading modern trade, and multi-brand outlets across 15 circles of Idea Cellular's network, throughout the country.

Idea Cellular will offer BlackBerry Enterprise Server to corporate customers and other organisations that manage their own email servers. The BlackBerry Enterprise Server software tightly integrates with IBM Lotus Domino, Microsoft Exchange and Novell GroupWise and provides advanced security and IT policy controls to enable secure, push-based wireless access to email and other corporate data.

Idea Cellular will also offer BlackBerry Internet Service, which is designed for smaller businesses and individuals. It allows customers to access up to 10 supported corporate and personal email accounts (including most popular ISP email accounts) from a single device.

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IDEA introduces BlackBerry offerings