labels: Brand Dossier, Marketing
New shampoo variant 'Shine In Style' from the house of Fiama Di Wills news
13 December 2008

Fiama Di Wills has launched Shine In Style, a new shampoo variant, expanding its premium range of shampoos to five.

The brand capitalises the longing of the younger generation for superior and differentiated products.

Shine In Style contains extracts of chamomile and green tea and the unique lustra conditioning system.

The packaging also embodies this essence by combining round and organic natural form with a clean and scientific look.

Shine In Style has been developed by experts at ITC's R&D Centre in line with ITC's philosophy of providing world class products and services to its consumers.

Its fragrance has been developed by an international fragrance house in France and the packaging design has been developed by a leading European design firm.

The aesthetics and packaging for the product has been developed in collaboration with international associates in Europe.

The Shine In Style shampoo variant has been introduced in two convenient sizes (200ml and 100ml) and which are priced at Rs99 and Rs54 respectively.

Fiama Di Wills is a range of premium personal care products launched by ITC Ltd. in September 2007, Over the last year it has developed and brought to the discerning Indian Consumer a range of premium bath and hair care products.

Over the last one year it has launched a variety of soaps, shower gels, shampoos and conditioners.

The total number of SKUs in the market today stands at 19.


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New shampoo variant 'Shine In Style' from the house of Fiama Di Wills