Mahindra launches ad campaign for new motorcycles range
13 Sep 2010
Mahindra 2 Wheelers' has launched a teaser campaign for its upcoming range of motorcycles.
The ad campaign, to be launched this week, is shot on the Vallelunga Moto GP race track in Rome, Italy, and highlights the bikes' Italian design credentials and rigorous testing undergone in Italy.
The ad shows a test day at Vallelunga circuit as a team of engineers and a few spectators look towards the race track with eager anticipation. All attention is focused on the circuit as a bike appears in the distance and zooms past the curious onlookers.
The camera then cuts to the pit stop and control rooms where you see various monitors displaying the evaluation parameters used to test the bike.
It ends with all in elation as the bike has passed the test. A message, 'Tested In Italy, Coming to India – Mahindra Motorcycles', then flashes on to the screen and ends with a musical sign off.
The ad was directed by Andrea Ranalli who is renowned for his work on European Moto GP circuits while Robby Mathew of Interface Communications was the creative director.