GM searches for agencies to handle Captiva

04 Sep 2008


General Motors (GM) India is on the look out for agencies to handle the direct marketing, digital marketing and CRM (customer relationship management) duties of its brands, particularly Captiva in the traditional or digital medias.

According to sources, there are seven agencies pitching for the account, including rmg connect, Ogilvy One, Mudra, McCann-Erickson and Bates 141 Sercon.

The Captiva, positioned as a sports utility vehicle (SUV) was launched in January at the 9th Auto Expo in New Delhi's Pragati Maidan.
(Also see: GM India launches Chevrolet Captiva)

The SUV priced at Rs17.74 lakh, competes with other vehicles in this segment like Honda CRV, Hyundai Tucson, Mitsubishi Pajero and Maruti Suzuki Grand Vitara.

Despite its SUV pedigree, the Captiva is ideal for urban commuting. Its trim exterior proportions ensure class-leading manoeuvrability in everyday driving conditions

It is powered by a state-of-the-art, 2.0 litre in-line four-cylinder, single overhead cam 16-valve diesel engine. Combined with a common-rail direct injection system and a variable geometry turbo (VGT) system, the engine produces 150 PS of peak power at 4,000 rpm and 320 Nm of torque at 2,000 rpm.

The spacious car can ccommodate seven adults comfortably and can be transformed into a versatile and adaptable luggage carrier with its fold-flat seating arrangement that provides up to 1,565 litres of cargo volume.

The website, developed by digital agency, Quasar Media, has already been launched.

GM India presently produces the Chevrolet Optra Magnum (both petrol and diesel), the Chevrolet Tavera, the Chevrolet SRV, the Chevrolet Aveo, the Chevrolet Aveo U-VA and the Chevrolet Spark at its plant in Halol near Baroda, Gujarat.

The company has recently set up a $300 million new engine plant at Talegaon, near Pune in Maharashtra for rolling out small cars in the Indian market.
(Also see: GM considering India as small car hub)

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