IMRB International was adjudged the 'MR Agency of the Year' at the 19th annual seminar of the Market Research Society of India (MRSI). IMRB has bagged this title for the fourth successive time and is said to be the only MR agency in the country to have bagged this title since the inception of this Award in 2005.
The annual MRSI conference is a competitive showcase of the best work carried out by research professionals and also showcases the latest technological developments in the market research industry. This year, the area of focus was the 'Challenge of Change', wherein seven of the 14 papers presented at the seminar were from IMRB.
Thomas Puliyel, president, IMRB International, said, ''We are elated at receiving this Award for the fourth consecutive time this year. This Award is very special as it is recognition from our peers.''
A panel of eminent senior marketing and research professionals shortlisted the best research papers from the entries submitted by researchers and marketing professionals. These were presented at the two-day conference held in Delhi on September 24-25, 2009, which was said to have been attended by over 300 marketing, advertising and research professionals.
Established in 1971, IMRB International is India's largest market research agency, a member of the Kantar Group, WPP's information and consulting division.
IMRB's footprint extends across 26 offices in 12 countries - Algeria, Amsterdam, Bangladesh, Egypt, India, Japan, Malaysia, Saudi Arabia, Sri Lanka, South Korea, UAE-Dubai and the UK.
MRSI was established in 1988 and is a non-profit autonomous market research body formed by research providers and users to uphold and enhance the professional standards of market research and consumer insight in the country. MRSI has more than 40 corporate and 100 individual members.