Jagran Prakashan gets a new corporate identity
10 Nov 2010
Media group, Jagran Prakashan Limited (JPL) today launched its new corporate identity with a brand new logo.
The new logo, designed by Ray + Keshavan / The Brand Union, consists of the symbol of a rising sun, with the warm colours of red and yellow and the Jagran brand name. The Jagran Sun is composed of overlapping layers, communicating the various businesses that work as one unified entity.
The new logo was inspired by the word 'Jagran', which means 'awakening'; and the most powerful depiction of this idea lies in the rising sun.
The aim behind the new identity is to give a distinctive and cohesive identity to the group, the company said in a statement.
''Over a period of time, JPL has diversified into multiple platforms within the media space; today, we are into print, OOH, activations, mobile and internet, which with the launch of the new identity, fall under one big umbrella,'' said Basant Rathore, vice-president - strategy and brand management, Jagran Prakashan.
Established in 1942, the group's flagship brand, Dainik Jagran is India's largest read daily with a total readership of 54.2 million (IRS 2010 Q2).
Dainik Jagran Group publishes three newspaper brands in 73 editions, with more than 200 sub-editions, from 31 printing facilities across 14 states in the country.
