Camapign India set for revamp
11 Jun 2010
Advertising and marketing journal Campaign India, is set for a revamp in mid July as a part of its publisher Haymarket's global strategy.
Its sister concern Media will also be re-branded as Campaign Asia-Pacific on 17 June.
Campaign Asia-Pacific will now cover China and Singapore markets via individual sites while Campaign India will be added to the network to further strengthen coverage of these markets.
''The new format will give readers access to breaking news and opinion pieces by leading figures from specific markets, as well as providing full coverage of developments across the Asia-Pacific region,'' Campaign India said on its website.
After the revamp, more content from all disciplines including advertising and creative, marketing, media, PR and digital will be available.
Dan Cotton, strategy director of Haymarket Asia, said on the website, "This is a really exciting investment through which we can network our editorial teams in Hong Kong, China, Singapore and India under one online brand to increase the depth of our coverage in local markets and improve our regional perspective."
Campaign India magazine, launched in September 2007, is the sister title to Campaign in the UK and Media in Hong Kong.
Online, Campaign India is part of Brand Republic, Asia's leading media marketing, PR and advertising trade portal.
