Stars on live chat on mid-day.com
10 Nov 2009
MiD DAY is focussing on its digital edition in a big way. Its publishers launched a mega 360-degree campaign (print, radio, digital, outdoor and OOH) on 9 October, to add to the visibility of the site.
The company is now launching live chats for gaining popularity and numbers for its website - ''Live Chats with Celebs on mid-day.com''. So far, the website has already conducted live chats with bollywood celebrities like Ranbir Kapoor, Bipasha Basu, Priyanka Chopra, Shahid Kapoor, Ajay Devgn, Fardeen Khan and Mugda Godse.
This activity helps mid-day.com to connect more strongly with its users but also establishes its positioning of, ''Make Work Fun. Take an Entertaining Newsbreak'' amongst the minds of its users. This activity has also become a regular revenue generating model for mid-day.com.
In the recent past mid-day.com has also organised live chats with experts such as the one with Dr Jalil Parker of Lilavati Hospital. This chat was primarily organised to break and clear all myths about Swine Flu. Experts will become an on-going property as expert chats with doctors, lawyers, fashion designers, stylists are being scheduled.
The live chat with celebs on mid-day.com , is only a lead strategy to get people to log-onto the website.
Says Manajit Ghoshal, MD and CEO MiD DAY Infomedia Limited ''The internet platform today is the preferred medium of choice of these 'Pro's on the Go'. The idea behind such an engagement activity is to introduce these professionals to the 'thrilling' world of mid-day.com.''
Says Nirvan Biswas, digital business head, MiD DAY Infomedia Limited ''The Bollywood fraternity and MiD DAY have a strong partnership going and this is evident by joint efforts on some key path breaking innovations & on-ground solutions in the recent past.''
