Tata Global Beverages last week announced the launch of Arsenal Tata Tea Jaago Re Soccer Stars, a soccer tournament for school kids, in association with UK's premier football club Arsenal FC.
The event, launched in 2007, is in its fourth year, and aims to promote football among school children and help young football players access the best in terms of infrastructure and training.
Sushant Dash, vice president, marketing, Tata Global Beverages, said that with the event Tata Tea seeks to awaken the sports scenario in India. Tata Tea together with Tata Football Academy, Jamshedpur will also provide an opportunity to the finalists to join the academy.
The fourth edition will reach out to seven lakh children, Dash added. The tournament will be played across four zones across four zones and 15 cities for school students aged 10-15.
30 selected students will then be trained by Arsenal coaches both in India and in London and the final 16 will represent India at the Arsenal International Soccer Festival 2011 in London.
Goal.com India will be the official media partner for the event.
Besides, jaagoresoccerstars.com and arsenal.com will provide information like tournament schedule, registration forms, news updates and blogs on football matches happening across the globe.