Retail entertainment company, PVR has announced the launch of a 'gift card' for its customers.
The gift card is an exclusive prepaid option, which can be redeemed against purchase of tickets, food and beverages at the PVR cinemas across the country as well as on its online booking platform.
Available in three convenient denominations of Rs250, Rs500and Rs1000, the card can be purchased from the candy bar of any of the PVR cinemas outlets, purchased online from the website, or at PVR box offices.
''This is an innovative concept which will enable you to gift an unmatched cinema experience to your dear ones,'' said Pramod Arora, group president and CEO, PVR Ltd. ''We are also looking at partnering with other retail groups in future for the same.''
PVR is one of the largest and most premium entertainment companies in India. Currently, it operates a cinema circuit consisting of 142 screens spread over 18 key cities in India.
PVR's service offerings include affordable multi-screen cinemas in Tier II cities; branded as 'PVR Talkies'; premium brand of multiplexes called "PVR Premiere"; film distribution and production business through its subsidiary, PVR Pictures, and bowling brand bluO.