Mudra Connext to handle the media mandate for Apollo Hospitals

Mudra Connext, the specialist business solutions arm of Mudra Max, has bagged the media mandate for Apollo Hospitals.

Anil K Maini, president corporate development, Apollo Hospitals, said that Mudra Connect was chosen for its extensive knowledge and experience in the media industry.

"Healthcare communication in urban centres has been an emerging challenge. We hope our experience in building awareness, empathy and a positive word of mouth will help us manage the brand well," said, Manas Mishra, executive vice-president and country head, Mudra Connext on winning the account.

The creative mandate for Apollo hospitals is held by Bates 141.

The Apollo Hospitals group is an integrated healthcare organisation with owned and managed hospitals, diagnostic clinics, dispensing pharmacies and consultancy services.

Mudra Connext's clients include Amway, Wipro consumer care, ICI Delux, Spice mobile, Gulf Oil and Travelguru, the last two being recently added to its kitty.