Following a multi-agency pitch, Lowe Lintas has bagged the creative duties for power company Suzlon. Lowe will design the upcoming brand campaign for the company.
Grey was the incumbent agency for the business, which is pegged to be around Rs50-60 crore.
The digital duties for Suzlon are handled by Dentsu Digital and Webchutney.
Speaking about Suzlon's brand positioning, Dharini Mishra, global head of brand for the group, says that the company has never directly pitched Suzlon or its products through brand communications.
''Instead, our endeavour has been to promote the cause of renewable energy and wind within it,'' she adds.
Anaheeta Goenka, executive director, Lowe Lintas, said, ''It's an extremely challenging opportunity to get the masses to even think about renewable energy. So, while we build brand Suzlon, we will also be building a greener tomorrow for India.''