Euro RSCG has won the creative duties for Zee Business. Gurgaon branch of the agency will handle the account, estimated to be around Rs8-10 crore.
DraftFCB Ulka was the incumbent agency for the account.
On roping the agency, Raktim Das, business head, Zee Business, said Euro RSCG was chosen on the basis of the creative presented by the agency during the pitch process.
The Hindi business news channel, based in Mumbai, is looking at to tap audiences in tier II and tier III cities by launching more audience engagement programmes and content in specific time bands.
Reports suggest that Zee Business will be breaking a new campaign across print and media properties soon.