WPP’s Quasar, GroupM to form an integrated digital agency network
22 Feb 2011
GroupM and WPP's interactive agency Quasar have come together to form an integrated digital media agency network, GroupM Interaction.
The development will see Quasar align its media units, Quasar BMS (Brand and Media Solutions) and Blazar, under the network's management.
The consolidated agency network will now include the existing brands of both the businesses - Mindshare, Motivator, Maxus, MEC, Quasar BMS and Blazar.
Tushar Vyas, managing partner, South Asia, GroupM will head the digital agency network.
''As the world goes more digital, we see tremendous synergies by now, aligning Quasar BMS and Blazar into the rest of our digital business,'' said Vikram Sakhuja, chief executive officer, GroupM South Asia.
The alignment will not result in change of leadership for Quasar and Blazar. The agencies will continue to run independently, reporting to Vyas. They will also report to an operating board constituting senior leadership from both Quasar and GroupM.
