Textile and apparel maker, Raymond has consolidated its media planning and buying duties with the R K Swamy Media Group, following a review of media agencies.
RK Swamy will now handle the media duties for Raymond, Park Avenue, Parx, Color Plus, JK Helene Curtis and JK Ansell.
Earlier, the agency had handled the media duties only for the Raymond brand.
The other brands from the Raymond stable were handled by Starcom MediaVest and Dentsu Media.
''RK Swamy Media Group has a deep understanding of our business and brands, having worked on the Raymond Textiles and Raymond Premium Apparel brands,'' said Sagar Joshi, director, media and corporate communications, Raymond.
RK Swamy has been handling the creative duties for brand Raymond for the past decade now.
The RK Swamy Media Group comprises of Media Direction, Digital Direction, Hansa Media Services and Hansa Outdoor.