Nerolac Paints ropes in Shahrukh Khan as brand ambassador

In a bid to market its eco-friendly decorative paint solutions during the forthcoming festive season, Kansai Nerolac Paints has appointed Shahrukh Khan as its brand ambassador.

The company has been focusing on safer, eco-friendly paints using new technology to produce low-volatile organic compound, lead free paints.

Anuj Jain, vice president, marketing and sales (decorative), Kansai Nerolac Paints, said that the company plans to launch a nationwide television campaign while outdoor and print media will be employed in select markets across India.

He added that Khan will also front a series of strategic marketing initiatives of the company.

Kansai Nerolac has previously appointed Amitabh Bachchan and Mohanlal as brand ambassadors.