Starcom Worldwide has bagged the media mandate of Radio One. The Delhi wing of Starcom will look after the media strategy and investment for the radio station across India.
The radio station has a presence in Mumbai, Delhi, Bangalore, Kolkata, Chennai, Pune and Ahmedabad.
Starcom will also help Radio One with strategic advice and business solutions.
Radio One is a joint venture between Mid-day Multimedia and BBC Worldwide.
It had recently launched its first nationwide multimedia campaign, 'Play Your Music Day', with the musical trio Shankar, Ehsan and Loy.
The win comes on the heels of Starcom winning the media duties for Starwood Hotels & Resorts. (See: Starwood Hotels & Resorts ropes in Starcom Worldwide as media agency)