Weber Shandwick's Gillette campaign wins IPRA Golden World award
02 Jul 2010
Weber Shandwick's campaign for P&G's Gillette bagged the `IPRA Golden World' award in the new product launch category.
The `Women against lazy stubble' campaign was initiated during the launch of Gillette's `Mach 3' razor in India. The campaign used results from the A.C Nielsen survey that showed that 85 per-cent of Indian women prefer clean shaven men.
The consequent "Shave India Movement", saw approximately 2,000 men publicly shave their beards using Gillette's Mach 3 razors, a feat that created a Guinness World Book and the Limca Book records.
Shweta Shukla, associate director and head of external relations, P&G India, said, "We are delighted to see Gillette's shave India movement, once again, being recognised on such a prestigious platform like the IPRA awards."
The campaign had also won the `Silver Lion' at the recently concluded Cannes International Advertising Festival in the PR category.
IPRA (International Public Relations Association) awards the best in PR. The 2010 awards feature 26 winners from 352 entries received from 42 countries.
The awards ceremony will be held at the IPRA summit in London on 5 November 2010.
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