Quasar has set up its second digital agency for the Indian market. The interactive agency owned by WPP and Smile Interactive Technology Group (SITG), named Blazar, will be based in Gurgaon.
As in the case of Quasar, both WPP and Smile Interactive will own stakes in Blazar as well.
Blazar will have creative, media planning and buying capabilities. Besides these services it will also offer all kinds of digital marketing solutions, ranging from display advertising, social media, search and mobile marketing to online reputation management.
Technology and software development services will also be made available.
Manish Vij, co-founder Quasar will lead Blazar; while Deven Dharamdasani, who is the business director and a founding member of Quasar, will head the media services part.
Blazar has already roped in two clients.