Harley-Davidson ropes in The Republic to handle advertising

In keeping with its plan to launch its motorcycles on Indian roads in June 2010, Harley-Davidson Motor Company India Pvt Ltd,, has roped in The Republic, a Mumbai-based agency as its consultant on international brand and communication strategy.

The Republic was started along with late Kersy Katrak, one of the stalwarts of Indian advertising and father of Maia Katrak, almost seven years back. Other than advertising, the agency has a strong focus on design.

For Harley-Davidson, till its launch in June 2010, the communication will focus on keeping the momentum going with virals, building community, website and various other ways of experiential marketing.

Harley-Davidson in India has also appointed Edelman as is public relations and media consultancy and Seventy EMG to manage events and experiential activities.

An official communiqué from Harley-Davidson Motor Company India, stated, "These three agencies are already working together, having worked with us to manage the initial launch activity, including the creation of the Harley-Davidson India website and the recent Founders' Ride in New Delhi on August 30, 2009. We have no plans to make further appointments at this time."