Ogilvy acquires majority control of T&A Communications, Vietnam
15 Jul 2009
Advertising giant Ogilvy, a wholly-owned WPP has acquired a majority stake in T&A Communications, a leading public relations and events agency in Vietnam.
Founded in 2001, T&A employs 57 people, is based in Hanoi and has a branch office in Ho Chi Minh City. Its clients include Canon, Standard Chartered Bank, France Telecom, Yahoo!, Boeing, Amway, Cartier, Tata Steel, Temasek Holdings and Nestle.
This investment is in keeping with WPP's strategy of developing its networks in fast growing markets and sectors.
Vietnam, where WPP has been operating through its affiliates for more than 10 years, is one of the fastest-growing markets in the world, identified by Goldman Sachs as one of the 'Next 11' world economies. It has a population of 86 million and GDP growth rate of 6.2 per cent.
In 2008, GroupM, WPP's media division, took stakes in three subsidiaries of the DacvietVAC Group Holdings in Vietnam. Other WPP companies operating in Vietnam include Bates 141 and Ogilvy.
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