Advertising / branding
Johnnie Walker Black Label celebrates 100 years
25 Sep 2009
Shormistha Mukherjee quits Saatchi & Saatchi
25 Sep 2009
Coca-Cola ad to feature real people’s music
24 Sep 2009
Cadbury UK launches Caramel Nibbles
23 Sep 2009
Google wins first round in trademarks battle against Louis Vuitton
23 Sep 2009
Louis Vuitton says Google’s practice of allowing other advertisers to use its trademarks as keywords enables advertisers to sell fake or counterfeit versions of its brands
Nokia reaches out to visually impaired
22 Sep 2009
Ford expands reach with social media
22 Sep 2009
Rajeev Sabnis joins DDB Mudra as president
22 Sep 2009
Lipton launches Lipton Clear Green
22 Sep 2009
Top 100 global brands valued at $55 billion
19 Sep 2009
‘Indian online advertising will grow tenfold by 2012’
19 Sep 2009
Though online advertising is at a nascent stage in India, it is likely to catch on as it offers several advantages over TV advertising. Diaz Nesamoney, founder and chief executive of online video ad company Jivox, discusses the new medium with Aruna Rathod
India wins 39 metads at Spikes Asia 2009
19 Sep 2009
Godrej to acquire foreign brands
19 Sep 2009
Surf Excel tugs hearts with new campaign
18 Sep 2009
PETA awards Parle
18 Sep 2009
Volvo to sponsor India International Regatta
18 Sep 2009
ASCI gets new board
18 Sep 2009
Latest articles
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Featured articles
Hariman Sharma lets apple travel to India’s warmer climes
10 Feb 2025
Apple, which was the preserve of the cooler Himalayan region in India, is now everywhere – in the East, the West and the South - thanks to one enterprising Himachal farmer, Hariman Sharma.
The cost of neglecting water transport
03 Feb 2025
Inland water transport is widely recognised as a cheaper and environment friendly mode of transport and, as per a report prepared by RITES
Crypto Currencies Trying To Undermine Global Financial System
27 Jan 2025
US President Donald Trump, it seems, is the latest to join the frenzy for personal or corporate currency, with $TRUMP, or what they call a meme coin, giving a further boost to his crypto image.
As costs of saying final goodbyes rise UK families resort to crowdfunding to pay for funerals
By Axel Miller | 16 Jan 2025
The cost of saying a final goodbye to loved ones in the UK has reached a grim new high, leaving families grappling with unexpected financial burdens.
The life and times of Manmohan Singh, former Prime Minister of India
By Cygnus | 28 Dec 2024
On 27th December 2024 India and the world lost one of their finest statespersons in a hundred years. Manmohan Singh, born on 26th September 1932, in Gah, Punjab (now in Pakistan)
The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
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