Webchutney launches mobile marketing arm
02 Mar 2009
Interactive agency Webchutney has launched its mobile marketing arm, named Culture Mafia. The agency is equipped to develop branded games, applications, themes, wallpapers and ringtones. It will offer SMS, MMS and Bluetooth marketing, M-coupon, as well as opt-in database marketing options to clients.
Webchutney has already roped in Airtel, Hewlett-Packard (HP), Bacardi-Martini and Microsoft Windows Mobile. It is revamping Airtel's mobile site and will carry out a mobile marketing campaign to build traffic on Airtel's mobile portal.
In the case of HP, it is carrying out an SMS marketing campaign. It will build a mobile community or a mobile database for Bacardi-Martini, which will be aimed at informing community members about the events and parties hosted by Bacardi-Martini.
The mobile advertising market, which is currently worth Rs50 crore is expected to reach Rs100 crore by 2010-2011. There are more than 350 million mobile subscribers in India.
The agency is also scouting for partners, who can help to enhance its mobile marketing offerings to its clients.
