Kareena Kapoor to endore Mahindra PowerScooters
07 Oct 2010
Bollywood actress, Kareena Kapoor has been appointed the brand ambassador for Mahindra Two Wheelers' PowerScooter range. Mahindra Two Wheelers is the two-wheeler arm of Utility vehicles maker M&M.
Kapoor features in a 360-degree multimedia campaign, encompassing print, electronic and online media for the range soon.
The first campaign will be for the Mahindra Rodeo, which is slated to appear later this month.
Mahindra operates different brands under its PowerScooters portfolio to cater to different consumer segments.
Mahindra Rodeo is a targeted towards the youth with innovative, stylish and contemporary features, while the Mahindra Duro is positioned as a rugged family scooter. The Flyte is designed for Indian women.
Mahindra Two Wheelers had sold 1.5 lakh units of its PowerScooter range in the last 12 months.
The company had recently forayed into the motorcycle segment with the launch of the Mahindra Stallio and Mahindra Mojo.