2008 British International Motor Show: MINI dislays its might

04 Aug 2008

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Mumbai: MINI showcased its full range of vehicles at the 2008 International Motor Show at ExCeL London, with a walk through facility in its stand and also giving the visitors an opportunity to discover a whole variety of ways to personalise a new MINI. The stand incorporated a quadrangle-style area on which the entire MINI range was displayed including the brand new MINI John Cooper Works.

MINI John Cooper Works The MINI John Cooper Works hatch is powered  by a four-cylinder turbocharged engine co-developed with PSA, offering 208bhp. The car can speed from 0 - 62mph in 6.5 seconds, at 148mph top speed.

The car comes with JCW aerodynamic kit, 17-inch alloy wheels (18s are an option) and larger discs with upgraded calipers. The suspension and seats are as per the Cooper S, but air-con and Dynamic Traction Control are fitted as standard for the first time on a MINI.

The other MINI on display, the MINI Cooper S, won the Green Sports Car award in the What Car? Green Awards, for achieving 149g/km CO2 and 45.6mpg - 40g/km and 10.3mpg better than its closest rival. The systems that make these figures possible from a hot hatch are known as Minimalism technologies. This technolgy is MINI's version of BMW's EfficientDynamics and the range of systems includes ''auto start/stop'', shift point display, brake energy regeneration and use of lightweight materials.

Features such as a racing exhaust, air filter as well as uprated suspension in the MINI Cooper S help to improve performance.

The stand also showcased the hybrid MINI diesel Cooper which combines both style and dynamics with the Minimalism technology that includes an automatic stop/start, shift point display, brake energy regeneration and use of lightweight materials. The vehicle is capable of achieving 72.4mpg and emitting just 104g/km.

Aside from the cars on show, the stand's university theme made it one of the more original at the event. A wall display in a neat graphic periodic table style showed all MINI's customisable options alongside two computer screens where people could spec up their dream MINI online.

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