festive season around the corner, its time to buy the car on that "auspicious"
day for most Indians, a fact not lost on the car companies.
promos, reworked models, and new features are only a few things in the arsenal
for what could be the most competitive season for car companies looking to shore
up their sales.
SEIL, for example, is out with a refreshed City ZX that has some new interior
features and added safety options to battle out the Suzuki SX4.
Ford too has launched a new variant of its flagship Fiesta, named the Fiesta 1.6
Fida Edition. Along with a few exclusive features, two new colours, the most captivating
deal of this new variant is likely to be the price at a bargain Rs6.60 lakh (ex-showroom,
car comes with new turn indicators integrated into the electric rear-view mirrors,
which has traditionally been offered in more expensive cars. Nine-spoke alloy
wheels, colour coordinated leather-vinyl seat covers, perforated vinyl door trims,
a new MP3 player with four speakers, a roof antenna, front fog lamps, programmable
keyless entry, intelligent rear de-fogger, remote boot release, trip computer,
driver''s seat height adjustment mechanism and battery saver are only a few of
the cars features.
limited edition Fiesta Fida will have the same 1.6-litre Duratec petrol engine
that delivers a peak power of 101 PS.
too has launched its third nationwide Free Car Care Clinic. The Clinic will offer
a comprehensive 80-point check-up and examination of the engine, transmission,
electrical, under-body, AC, body panels, etc. Customers can avail of this free
check-up at any of its 320 dealer workshops across the country, while getting
a free car wash and discounts on all spare parts.
is also offering a discount of 20 per cent on labour and a 20 per cent discount
on extended warranty. It has special discounts on service merchandising, such
as engine flush, anti-rust coating, engine de-carbonisation, and car polish.
Free Car Care Clinic was first introduced in 2006 and was subsequently conducted
in January and February 2007. During this festive season, the Clinic will be a
two-week long campaign, from October 3 to 17. It will also recognise customers
who take special care of their cars, through `Best Maintained Car'' award for cars
more than five years old, and driven 100,000km.
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