Marketing - general
FCB-Ulka Healthcare introduces new service
24 Sep 2006
Pepsi to cash in on cricket mania
By Pepsi has planned a se | 12 Sep 2006
Crossroads ready for a makeover
17 Aug 2006
Success is all about differentiating
By Venkatachari Jagannathan | 09 Aug 2006
CK Ranganathan, promoter and CMD of CavinKare shares his business success with Venkatchari Jagannathan.
31% through word of mouth
08 Aug 2006
Customer loyalty is not always what it seems
By | 18 Jul 2006
Customer retention is a multi-dimensional issue
By | 15 Jun 2006
32 per cent of Internet users are women
By | 12 Jun 2006
Which side doesn''t get it: Companies or customers?
By The author, founde | 05 Jun 2006
Indian brands must establish national advantages
By | 27 May 2006
Getting what you paid for: Winning customers through an acquisition
By | 20 May 2006
9.2 million Indians to seek jobs online in 2006-07
By | 16 May 2006
E-commerce goes places with word-of-mouth
By | 16 May 2006
Godrej launches refrigerators with 10-year warranty against rusting
By Our Corporate Bureau | 20 Apr 2006
Mumbai: The Rs 650 crore appliance division of Godrej & Boyce Mfg. Co. Ltd has launched a new range of refrigerators using ZOP