Kingfisher Red to offer more services to regain top slot
14 Oct 2008
Mumbai: The erstwhile Air Deccan, the low cost airline that was rebranded Kingfisher Red by Vijay Mallya's Kingfisher Airlines after the merger is reported to be planning initiatives that will see it reclaim the top slot as the largest domestic low cost carrier that it surrendered recently to competitor IndiGo.
Reports in the media quoted sources who said Kingfisher Red would come up with a IT code to simplify its ticket booking procedures, in addition to providing multiple check-in facilities such as web check-in, tele check-in, day-return check-in, kiosk check-in and valet check-in. moreover, a frequent flyer program and a 24 hour call centre, presently available to business class travellers, would be extended to fliers aboard Kingfisher Red. The airline will reportedly add snacks and reading material on board.
Reports quoted company sources as saying that the difference would be perceptible to fliers of Kingfisher Red from 15 October, along with a new look for the entire fleet of the airline.
IndiGo airlines notched up its market share to 10.3 per cent recently, displacing Kingfisher Red as the largest low-cost carrier in India in August. Kingfisher Red could notch up a marginally smaller 10.2 per cent market share.
