IMRB International to evolve strategies for GMR's Hyderabad airport
21 May 2007
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Mumbai: GMR Group promoted GMR Hyderabad International Airport (GHIAL) has tied up with IMRB International to evolve new strategies for tapping passenger traffic and cargo movement. According to the understanding arrived at by the two entities, IMRB will focus on the macroeconomic trends as well as insights from consumers and businesses in the region to suggest measures for achieving full utilisation of the airport within a year of its commissioning.
The airport is expected to be operational by March 2008.
The new Hyderabad International Airport, with a modular design for its passenger terminal, will initially cover an area of 100,000sqm, ensuring rapid transit between its domestic and international concourses. The airport will also have a runway, about 4.26 km in length, which is supposed to be the longest in south Asia.
IMRB will bring into play its specialised units for consumer research, qualitative research and business-to-business research, as well as its unit for research into customer satisfaction.
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