Archana Vyas quits India Media Exchange

Archana Vyas, vice president, India - North and East, India Media Exchange (IMX).

According to industry sources, Vyas may join Reckitt Benckiser as head of media and corporate communications.

Vyas was with Reckitt Benckiser as manager - media and corporate communications, South Asia earlier. She was part of the global media team at Reckitt Benckiser, and had handled media responsibilities for India, Indonesia, Sri Lanka, Bangadesh and Nepal.

Vyas has over 12 years' experience in various agencies, including O&M, FCB Ulka, Mudra Communications, Universal McCann and Mindshare. She has had diverse category experience working on brands such as Pepsi, Nestle, Frito Lay, Seagrams, BBC Worldwide, Usha Shriram and Discovery Channel. This is apart from working on the extensive portfolio of Reckitt Benckiser brands - Dettol, Harpic, Mortein, Veet, Easy Off Bang, Vanish, Lizol and Cherry Blossom.