Rajiv Hiranandani, Kunal Bajaj appointed as co-chairs, MMA

The Mobile Marketing Association (MMA), which launched its India Local Council in May 2009, has elected Rajiv Hiranandani, co-founder and executive director, Mobile2Win and Kunal Bajaj, managing director, BDA Connect as co-chairs. MMA plans to set up its website in India within six months. 

MMA is a non-profit trade association established to lead the growth of mobile marketing and its associated technologies

Hiranandani is also on the board of directors of MMA Asia-Pacific (APAC). He has been in the wireless and media industry for more than 16 years now.

Bajaj was a consultant with the Telecom Regulatory Authority of India, prior to joining BDA Connect, which offers strategic consulting and investment advisory services in the telecom, media and technology domains.

The association plans to develop a universal measurement and metrics system for mobile marketing, to help advertisers and agencies figure out the performance of their mobile marketing campaigns. They also plan to chalk out guidelines related to consumer privacy and spamming.

To execute the agenda, MMA will establish a team of 25-30 voluntary members in India, which will approach various mobile marketing players to get associated with MMA.
Already, 40 companies are onboard, including Bharti Telesoft, Vodafone, Coca-Cola, Google, Group M, Hungama, Indiagames, Microsoft, Nokia, Reuters, Tata Teleservices, and Yahoo!.

MMA has more than 700 member companies from over 40 countries around the globe.

MMA's global headquarters are in the United States. It has regional branches in North America, Europe, Latin America, West Asia, Africa and the Asia Pacific.