Hallmark adds news faces to improve image
By Our Convergence Bureau | 04 May 2002
Mumbai: Crown Media International LLC has announced the appointment of Betty Ho (research manager, Asia) and Jenny Tan (advertising sales director, Asia).
Reporting to
vice-president (research and media planning) Suzanne Sell, Ho will
look after research in the Asia Pacific region with specific
focuses on Australia, India, Taiwan and Singapore. Ho has more
than five years experience in the research industry.
Before joining Hallmark Channel, Betty spent more than a year with
iamasia, where she set up the Internet user panel. Prior to that,
Ho worked for ACNielsens regional-television division in Hong
Kong, specialising in multi-country media projects throughout the
Asia Pacific region for clients such as Star TV, Disney, BBC World
and Turner.
Tan will report to
vice-president (advertising sales, Asia) Gregory Ang. He has an
expanded role of accounts management, overseeing the strategic
directions of advertising sales in Asia. Working closely with the
new research manager, Tan will provide initiatives and new inputs
to advertisers, clients and sales representatives.
Prior to joining Hallmark Channel, Jenny was the advertising sales
manager of Discovery Channel, responsible for regional accounts of
Ericsson, Mercedes Benz, Philips and Apple.
Says Crown Media
International LLC Asia managing director and chief executive
Terence Yau: Our distribution continues to grow with the new
basic carriage agreements in Australia, Singapore and Malaysia
markets earlier this year. It is important for us to step up our
efforts in marketing, advertising sales and research to provide
tailored services to our affiliates, advertisers and consumers. I
am glad to announce these appointments and promotions, as they are
well-experienced professionals in the cable and satellite
industry.
Crown Media Holdings owns and operates cable television channels
dedicated to high quality, broad appeal and entertainment
programming. The company currently operates and distributes
Hallmark Channel in the US and more than 111 countries. The
combined channels have over 88 million subscribers worldwide.
Reaching
over 18 million households in Asia, Hallmark Channel also offers
educational kids programming. Significant investors in Crown Media
Holdings include: Hallmark Entertainment Holdings, a subsidiary of
Hallmark Cards; Liberty Media Corp; DirectTV; VISN Management
Corp, a for-profit subsidiary of the National Interfaith Cable
Coalition; and J P Morgan Partners (SBIC) LLC.
