PUMA unveils Cricket Gear

29 Sep 2007


Mumbai: Sports brand Puma has unveiled its new cricket gear line, launched by Puma brand ambassador Sourav Ganguly.

The collection consists of bats, pads, gloves, apparel, and footwear, and will be available in the leading sports shops in Mumbai, Delhi, Bangalore, Pune, Thane, Chennai, Jalandhar. The footwear will also be available in the PUMA stores across cities.

Prices span a huge range between Rs399 to Rs13,949, looking to over both the top as well as lower ends of the market.

According to the company, the unique concepts and innovative styles of the collection add up to make the game all the more entertaining, and making cricketers look good as they perform.

The collection from PUMA comprises four concepts, Ballistic, Stealth, Vendetta and Aeon Flux, with each having its own specific USP and focus on particular needs of the cricketers.

The Ballistic concept focuses on velocity and on providing engineered performance solutions for players.

The Stealth concept shows cricket products in a manner never shown before, including a carbon composite handle in all Stealth bats, and the balance control system provides a truly futuristic look with a massive hitting area.

Vendetta is the design element used in protective gear, to stimulate the batsman and distract their opposition.

Aeon Flux is designed for fluid motion whilst providing its user with more time to adjust to conditions.

Speaking at the unveiling, cricket star Sourav Ganguly said, "Cricketers love to have sporty gear that supports their movements on the field. I am happy that PUMA has come up with a collection that not only enhances the performance of the cricketers but also adds style to the game."

According to Rajiv Mehta, managing director, PUMA Sports India, "Symbolic of style, design and endurance, the new PUMA Cricket Gear collection is a trend setter in the cricketing world. The collection brings together the basic elements to pep up the sporting spirit of the cricketers."

PUMA is a global athletic brand that fuses influences from sport, lifestyle and fashion. Puma''s range covers sport lifestyle footwear, apparel and accessories. Established in Herzogenaurach, Germany in 1948, PUMA distributes products in over 80 countries.

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