to introduce new drinks, packaging
United Breweries is planning to introduce new drinks
and different packaging for its existing products to
rope in more consumers. The company is planning to introduce
the new drinks keeping women in mind such as low carbonated
beer and other liquids.
beer company is looking at pulling out a few brands
from certain markets and strengthening the presence
of a few others. Brands like Zingaro have been withdrawn
from a few markets while its marketing was increased
in a few others. The company has achieved a good amount
of success with its mild beer. Its sales in the mild
beer segment have grown 13 per cent compared with the
industry average of 9.4 per cent. The strong beer segment
has grown 36 per cent while the rest of the industry
grew 16 per cent. Kingfisher Strong sold over 17 million
cases during 2005-06 while Kingfisher Lager sold over
20 million cases.
Corner plans expansion
Pizza Corner is expanding operations and plans to add
another 40 outlets across the country by the end of
FY '06 and bring in more GFA brands into the country.
These include setting up of 30 new Pizza Corner outlets
and 10 Coffee World outlets in the next one year.
Teleservices launches 'Don't Stop' mobile
Tata Teleservices has started another mobile tariff
war, by launching a two-year package of free outgoing
calls to all Tata Indicom connections within a State,
without the customer having to recharge every month.
Called the `Don't' Stop' offer, this builds on the "tremendous
success" of the `Non-Stop Mobile' offer introduced
by the company last year, said the company. Targeted
again at the popular segment the `Don't Stop' scheme
offers free outgoing calls for two years to mobile,
fixed-wireless and landline phones of Tata Indicom within
a state, subject to a maximum of 3,600 minutes.
calls for these two years would also be free. Existing
customers can enter the scheme by paying Rs199 and subscribers
can then recharge with any prepaid voucher starting
at Rs50. All vouchers come with 100 per cent talk time.
For new customers, the offer is bundled with the handsets
Indicom Ace (bundled offer for Rs2,299), Kyocera Prisma
(Rs2,499) and Indicom Star (Rs3,749).
company says that its `Non-Stop' schemes last year (the
two year non-stop scheme and the Life-time non-stop
schemes) have come up with average revenue per user
of Rs200 per month, which is more than its original
and its listed subsidiary Tata Teleservices Maharashtra
together have 9 million customers in over 2,500 towns.
The company clarified that since this was a promotional
offer it would not come up against any problems with
the Telecom Regulatory Authority of India.
comes up with `Easy Lifetime Pre-paid' plan
Bharti Airtel has launched the Easy Lifetime Pre-paid
plan wherein customers can go mobile for life for Rs99
per month in 12 instalments.
company says that when it introduced the Lifetime Pre-paid
last year, it marked the beginning of unprecedented
growth in mobile telephony in India. Now with the Easy
Lifetime Pre-paid, it would take customer convenience
and affordability to a new level. It says that the new
plans especially comes as a boon for the B and C class
ad campaign from Tata Tea
Tata Tea has launched an advertising campaign featuring
tennis player Sania Mirza for Tata Tea Premium.
company is positioning Tata Tea Premium as the tea that
activates one to take on challenges with the tagline
`Taste Kaamyaabi Ka.' The campaign communicate Tata
Tea Premium's brand essence "energy to succeed",
the company said in a news release. Filmmaker Nagesh
Kukonoor has directed the ad and the concept of the
ad has been devised by advertising agency Dentsu Marcom.
Holidays' launches promotional offer
Srilankan Holidays the leisure company of SriLankan
Airlines, has announced a special promotional offer
on flights from Thiruvananthapuram. It has launched
a `stay over and shop over' package that offers passengers
a return, economy class air ticket on the Thiruvananthapuram-Colombo
route and a two-night stay in Sri Lanka at prices starting
from Rs5,230 per person, excluding taxes, according
to an airline press release. A special shopping spree
is also part of the package. Passengers who opt for
the package can choose to stay in a hotel in Colombo,
Negombo or the South Coast of the country. The special
package is available till June 30. As part of the package,
passengers can also opt to buy an `extension fare' and
extend travel to destinations like Bangkok, Kuala Lumpur,
Singapore, Maldives and Beijing, the release adds.
accommodation in a `star class' hotel on a twin-sharing
basis, the package includes breakfast on two days, airport
transfers and special discounts at several prominent
stores and restaurants in Colombo.
plans watches that give stock prices, news
Titan Industries' tie-up with technology company, Innoviti
Embedded Solutions will bring aq new kind of special
kind of watches that give out information on stock market,
business, and general news. The company said that excess
bandwidth with the FM channel will be used for this
officials have in the past expressed concern about the
boom in mobile telephony, which they feared could shrink
the market for watches. Hence, this tie-up is aimed
at countering the threat.
which was launched three years ago with funds from an
angel investor, has already filed patents for `Vaayu'
and `Payezee'. The latter allows customers to pay hotel
bills and other bills through wireless while `Vaayu'
uses the same wireless technology to allow people to
use their laptops or handhelds to connect to the Internet
expands to four more cities
WorldSpace Satellite Radio expanded into four more cities
including Goa, Jaipur, Nagpur and Thiruvananthapuram.
The company is targeting a nearly 2.6-million audience
base and a total population of 6.2 million. Nearly 100
retail outlets are there across the new markets and
more are expected in the near term, the digital radio
service provider said in a release. The expansion, it
said, gives it a potential market of nearly 38 million
across the nation.
offer over the sub-continent are over 40 channels spanning
music, news, sports and information. The Indian programming
has classical channels Shruti (Carnatic) and Gandharv
(Hindustani), regional services such as Tara (Bengali),
KL Radio (Tamil), Sparsha (Kannada), RM Radio (Malayalam),
Spandana (Telugu) and Tunak Punjabi.
to endorse Citizen watches
Japanese watchmaker Citizen India has signed up Indian
cricket team captain Rahul Dravid as its brand ambassador
in India. The company has announced an investment of
about $3-4 million over the next two years to expand
its business in India for retail expansion and brand
company is looking at doubling its sales in India from
200,000 units last year. The company has also set a
target of opening 350 retail outlets by the end of the
signs up Dhoni
The Prannoy Roy-promoted news channel NDTV has signed
an exclusive one-year contract with sensational wicketkeeper-
batsman Mahendra Singh Dhoni. Under the terms of the
contract, starting May 7, Dhoni would be available exclusively
on NDTV for all interviews, views and special shows.
to Roy, chairman, NDTV, "Our viewers would now
be able to watch and hear one of India's most adored
youth icons. The decision to sign him was taken in view
of his immense talent, maturity and exemplary display
of sportsmanship," he said. To mark the commencement
of this special relationship, Dhoni presented an autographed
bat to NDTV. Commenting on the tie-up, Dhoni said, "It
is a privilege to be associated with India's most reputed
and respected media house. I am sure that through this
platform I will be able to reach out to all cricketing
fans in India and across the world. I look forward to
a successful and fulfilling relationship".
gets its employees to play brand ambassadors
Bangalore-based Hindustan Aeronautics Ltd will for the
first time hit the campaign trail, with testimonials
from a few of its year-old design engineering recruits.
The two-phase campaign, with the tagline `Join us, propel
your dreams,' will have five print ads in phase 1. Following
this will be a national and international brand campaign
for the company.
year, the company plans to hire 500 management trainees,
450 of them from various engineering streams, which
is 200 more than last year.
ads have been conceived, scripted and shot in-house
and feature five young men and women design engineers
training at the HAL Management Academy, talking proudly
about how their childhood dreams of aircraft making
have come true.
on the cards are hoardings and television campaigns
over the coming months.
Motors comes out as forerunner
Tata Motors has been adjudged as the forerunner in the
first TNS TruckTrak2006 a syndicated study on customer
satisfaction of trucks that maps customer expectations
in the dynamic truck market. The company leads in the
medium and heavy truck category above 10 tonnes with
a truck industry highest index of 90 in the tractor-trailer
TruckTrak lets manufacturers prepare themselves to meet
the expectation of truck buyers.
The study analyses the responses of over 5,000 truck
customers in the areas of `sales satisfaction' and `service
satisfaction', across the country.
also see : List
of marketing review